Hi, I’m Matt

Founder of Herb and Bitmaker.
Building products, brands, and communities.

Entrepreneur, coach,
and investor in LA.

Get in touch


I help with

Product & Community Growth

Defining the problem, removing friction, and bringing clarity to your product roadmap.

Design UI/UX

Help with product flows, user journey mapping, and creating a dazzling product.

Content Strategy

Defining a content calendar, organizing a team, and defining content pillars and output.

Building Habits & Mindfulness

Building strong daily habits, improving your health, and finding the joy in creating.

What I'm up to

I empower entrepreneurs to achieve their mission and find a greater sense of peace and purpose.

I’ve built 3 companies in the last 10 years, successfully exited, and improved my health and mindset along the way.

I get joy from helping entrepreneurs solve tough problems and bring clarity to tricky situations.

I work with leaders on product strategy, community building, growth, hiring, sales, and fundraising.

My background

I’m the founder of Herb - the largest and most engaged cannabis community in the world of over 14 million people.

Our mission is to change the way the world views cannabis.

Herb is backed by legends such as Tobi Lütke (Founder & CEO, Shopify), Harley Finkelstein (President, Shopify), Dave Morin (Creator of Facebook Platform), Kevin Colleran (Employee #8 at Facebook), Ken Lerer (BuzzFeed, Group Nine), and Joe Montana (Hall of Fame Quarterback).

In 2012, I co-founded the first technology bootcamp in Canada called Bitmaker. We trained full-stack software engineers and got them jobs at companies like Shopify, Facebook, and IBM. Over the course of 3 years we trained over 3,000 software engineers.

Bitmaker was acquired by General Assembly.